Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Any business or brand needs marketing. It is essential to your growth and longevity. To be sure that your business thrives you want to make sure that your customers can find you easily, on the most relevant platforms. This is where we come in.
Many of our clients already have a marketing department but their strengths lie in traditional media. We either work alongside your existing marketing team or offer training and guidance on new media such as Google, Facebook and more.
Our strategists will work with you to devise the most cost effective strategy that will produce the best results and most profitable return on investment.
Contact us today to set up a free consultation.
Advertising on Social Media is cost effective and more than likely will produce better results and return on ad spend than traditional media. Each social media platform has its own relevant demographic which allows us to choose which platforms will work best for you.
Think of Social Media as a giant referral system. It helps you bridge the trust gap between business and consumer as well as build brand loyalty and enhance your customer service.
When it comes to Google, there are a variety of Pay per click strategies that we are able to implement, depending on your goals.
Search Ads – The user performs a search on Google using keywords or phrases and is connected with the most relevant result in the form of a Text Ad
Display Ads – Rich media display images that are displayed across the Google Display Network. This is great for brand awareness
Shopping Ads – If you are selling products and you have an e-commerce online store, we are able to serve Shopping ads to consumers searching for products on Google. The user will be served a carousel of product images with price enabling them to view the product and search for the best deal
Remarketing – Creating audience lists enable us to serve ads to customers who have visited your website. This helps increase sales and conversions by reminding them or bringing them back to your website to a product they viewed or even to complete a purchase.
Our team is ready to help you get the competitive advantage by creating video adverts that will increase your brand’s presence, reputation and ultimately, gain more customers. We can offer cost effective video ads designed uniquely for your business. These video ads can be marketed on Facebook, Instagram and YouTube.
We provide video and media platforms for our clients to reach more people through relevant video content. Below are various series we shot and edited for some of our clients. All our videos are put together by our media division WeConnect.
Depending on your needs, the cost of a website is normally determined by the functionality that you require. We specialise in WordPress Website platforms which means you don’t need to pay ridiculous amounts of money for an amazing looking website that has high functionality, is easy for you to update and upgrade, and is even easier for you to manage yourself should you want to.
The goal of SEO is to increase your websites ranking and to appear on the first page of the search engine results page (SERP), the most important in South Africa being Google.
Getting to Page 1 is never a guarantee but what is most important is that your rankings continue to increase, resulting in more traffic to your website and ultimately more sales or customers for your business.
Our main focus is to increase your rankings on Google, however we do offer packages that include search engines such as Yahoo, Explorer, Safari and more.
As part of our SEO package we provide a detailed monthly report to prove growth and walk you through what has been optimized as well as what we will be doing the following month.
With analytics we are able to track events and actions on your website such as clicks on telephone numbers and more.
We offer variour Facebook advertising packages from standard link click ads to video, carousel, remarketing and hyper-target advertising. Facebook ads can also be linked to your Instagram accounts for further reach where relevant.
The brilliance of Facebook advertising is that it allows us to serve rich media ads as well as video in exciting formats that speak to your audience. Facebook allows us to hyper-target our advertising to show only to the most relevant person.
We are able to target consumers by their age, sex, relationship status, interests (what pages have the liked) and behaviours (this could be by cellphone device model, browser type that they use, job titles and more).
Facebook also allows us to remarket to those who have visited a website and to create lookalike audiences of similar uses as close to a 1% difference. This way you can always be sure that you are spending money on relevant traffic.
Recently Facebook has also introduced the option of a Shop page where we are able to load your products onto a Facebook store.
Mailchimp email marketing campaigns to your subscribers or customers is a great way to build customer loyalty and serve relevant information and adverts to consumers who have opted-in to receiving your message. Creative and effective email campaigns are still one the most effective form of online marketing for online purchases.
Email marketing is one of the most underestimated forms of marketing by most business. In 2017, global e-mail users amounted to 3.7 billion users. This figure is set to grow to 4.1 billion users in 2021.
A staggering 51% of marketers consider email list segmentation to be the most effective personalisation tactic for effective email marketing. So make sure you keep track of your email lists so that we can tailor the right message to the right audience!
Contact us today to set up a free consultation.